“We are grateful to the fans for the support of the Hawks this season, and we’re honored to have this uniform represent our great city and the state of Georgia. “The Hawks’ peach 2022-23 Nike NBA City Edition uniform is a nod to our city’s roots as a cultural trendsetter,” said Melissa Proctor, the Hawks executive vice president and chief marketing officer. So being able to stand for that true Atlanta vibe in a way they can.” “And to have that basketball logo inspired by the peach is just a really cool deal. It comes across in different ways,” said Jesse Alvarez, Nike’s product director of global sports apparel in men’s basketball. The team's modernized 'Pac-Man' logo remains, surrounded now with 'ATLANTA HAWKS BASKETBALL' in white.
“What’s great about this to me is the pops of oranges. A slight update to the Atlanta Hawks Global Icon logo for the 2020-21 NBA season, the team updated the font used for the wording in the roundel and also removed the word 'CLUB' from the logo entirely. The jersey is meant to evoke the high energy and diversity of the ATL, with a peach/basketball symbol on the belt buckle and “The Peach State” as the anthem. Three years after their first peach-themed jerseys debuted - fittingly, the amount of time it takes to grow a fruit-bearing peach tree from a seed - the Hawks are back with a black jersey with two tones of peach trim and a number gradient from Electro Peach to Sunset Haze. Subscribe The 2022-23 Atlanta Hawks City Edition Uniform
